There are a couple things to take into account when directing where the wine label should be placed on the bottle for maximum affect.
- The bottle shape and size. Hopefully, as the designer, you have already taken the glass shape into account before you created your label design. If not, shame on you. There are many different nuances in the shape of a bottle, but the most common styles are Burgundy bottle, Bordeaux bottle, Hoch bottle and Champagne bottle.
- Where the wine is sold. Again, should have been considered during the design process, but in general terms... a bottle sold on a shelf needs a label that is more conspicuous. A wine sold online or in restaurants only, shelf presence is less important.