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Wednesday, September 7, 2011

Guidelines for publishing QR codes

Have a mobile campaign that uses a QR code in your design?
Here are a few guidelines for print:
  • Minimum code size for print = 1 inch
  • There should be a minimum of .25" border on all sides of the QR code
  • No stretching. The dimensions must stay square. Any compression will result in a failed scan.
  • In-store display = 3 inches minimum up to 6 inches maximum
  • Transit display = 10 inches minimum up to 18 inches maximum
  • Billboard display = unlimited
  • Use sufficient contrast between the 2D code color and the background color for the code to be read. I recommend using a combination of black and white. See example below...

The finished size of this sign is 8.5" x 11"

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