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Monday, October 12, 2015

Wine Ipsum

A bottle of Cabernet Sauvignon capsule with corkscrews and characteristics. Glass of Chardonnay stem on vineyards from the valley quality. Sip quality estate fruit made with grapes grown unique vine. Farmed locations planted sustainabilty winemakers grow harvest before aged to ensure each varietal. Premium selection notable craft wines, collection small lots are elegant and distinctive. Taste labels and notes with flavors of brand. Tasting room visit package design cold-climate whole cluster fermentation in the mountain range. Winemaking facility crush activity Pinot Noir food and wine pairing then producers accolade score. Vintners prefer cool climate popular vinous offerings can ripen  world-famous traditional method for tastings. Appellation of origin brand name and the wine type with a vineyard designation are mandatory. Aromas of pear green region and flavors of toasted oak ripen a hint of dark berries.

Tuesday, October 6, 2015

Hanging punctuation

Hanging punctuation creates a uniform edge for a block of text in your design. Hanging punctuation places the punctuation outside the margins — outside the left or right alignment of the rest of the text. The punctuation marks, such as quotation marks, hyphens, and ending punctuation floats or hangs in the margin creating a more visually pleasing text alignment.


in Adobe InDesign CC 2015 or higher
  1. Select a text frame, or click anywhere in the story.
  2. Choose Type > Story.
  3. Select Optical Margin Alignment.
  4. Select a font size to set the appropriate amount of overhang for the size of type in your story. For optimal results, use the same size as the text.
  5. To turn off Optical Margin Alignment for an individual paragraph, choose Ignore Optical Margin from the Paragraph panel menu or Control panel menu.

in Adobe Illustrator CC 2015 or higher

To turn on Roman hanging punctuation, open the Paragraph tool panel, and click on the arrow on the upper right of the box. A drop-down menu will appear in which you can choose “Roman Hanging Punctuation.”
    Keep in mind that you can turn on or off the Roman Hanging Punctuation for entire blocks of text. Just select the blocks of text and use the same drop-down menu to change the setting.

    in Adobe Photoshop CC 2015 or higher

      Do one of the following:
      1. Select a type layer if you want all the paragraphs in that type layer to be affected.
      2. Select the paragraphs you want affected.
      3. Choose Roman Hanging Punctuation from the Paragraph panel menu. A check mark indicates that the option is selected.
      Note: Double‑byte punctuation marks available in Chinese, Japanese, and Korean fonts in the selected range will not hang when you use Roman Hanging Punctuation. Instead, use either Burasagari Standard or Burasagari Strong. These items are available only if you select Show Asian Text Options in the Type preferences.

            Sunday, October 4, 2015

            How to prep a file for print

            The cleaner your files are when you send them to be produced, the less chance there will be of a print error. Use these guidelines to prepare your design files for print.

            PULL THE BLEEDS
            Give each edge that has a bleed at least .125"

            If you convert spot colors to CMYK, you still need to remove the swatches from the color palette or they may show up at the printer as additional color separations.

            RUN SPELL CHECK
            Even if the file has been approved by 100 people. Let the project manager know if you found an error and correct it.

            In the design process, some elements may have been hidden, but forgotten and left in the final design. Show all is a great way to find those hidden elements and delete them.

            If printing CMYK, convert the images to CMYK.

            Tuesday, July 23, 2013

            Fade to White - photos in Illustrator

            Have a photo and you want to change the transparency with out altering the original file?
            Using Adobe Illustrator, you can use an Opacity Mask to, lets say, fade the photo image to white.

            An opacity mask is essentially like a mixture of a clipping mask and a layer mask at the same time. in other words, you can use an opacity mask to control the appearance (transparency of a shape) using, in most cases, a black to white gradient. Because you can’t fill an object in Illustrator with a gradient that has transparency, we can use a mask to take away all of the areas covered by the black part of the gradient (or gray in some cases). There are many uses, which I’m sure you will discover rapidly on your own, and soft opacity gives illustrator a whole other dimension to work with.

            An “Opacity Mask” refers to a mask in Illustrator that you place over an existing shape that controls its transparency based on the values of black and white in the mask. White being visible, black being transparent, and all shades of gray are in between on the opacity scale.

            For the complete guide to Opacity Masks, visit the Adobe how-to here >

            Saturday, January 5, 2013

            Wine Bottle silhouette vector file

            click to download vector .eps

            Monday, December 12, 2011

            Label Placement on the Bottle

            Where is the perfect place to adhere the wine label to the bottle? It's not an exact science. There is no formula for it. It just takes a trained eye to find what is sometimes called. "The Sweet Spot".

            There are a couple things to take into account when directing where the wine label should be placed on the bottle for maximum affect.

            • The bottle shape and size. Hopefully, as the designer, you have already taken the glass shape into account before you created your label design. If not, shame on you. There are many different nuances in the shape of a bottle, but the most common styles are Burgundy bottle, Bordeaux bottle, Hoch bottle and Champagne bottle.
            • Where the wine is sold. Again, should have been considered during the design process, but in general terms... a bottle sold on a shelf needs a label that is more conspicuous. A wine sold online or in restaurants only, shelf presence is less important.
            With these elements in mind and using a full-sized label, maneuver the label over the bottle to find the right placement. I use double-sided removable tape to hold the label in place. You'll know when you have found the sweet spot. Not too high, not too low, just right. Below is an example of what the process looks like visually.
            This is a large label
            designed for a Bordeaux bottle
            which is slightly tapered.
            Notice that the placement starts
            with the top of the label
            just below the shoulders of the bottle
            where the sides straighten
            out and taper. The brand name is
            displayed on the top half of the bottle.
            Not Sweet
            What a difference an inch makes.
            Here the label is too low on the bottle.
            The label appears to be sliding
            down and the brand name is
            too close to the bottom half of the bottle.
            It also makes the glass appear
            shorter and wider.
            Not as elegant looking as the one
            to the left.

            Monday, October 17, 2011

            Neck Hanger dielines

            Wine bottle "neck hangers" are ideally suited to promotions on food and drinks bottles. They catch the eye and offer unlimited space for additional information, competitions or integrated flat give-aways. Whether recipe tip, competition, quality information, promotion-shop catalogue or overview of the product range: bottle hangers transport a wide range of information directly into the hand of the consumer.
            When designing a neck hanger for wine, I recommend starting by asking the printer if they have any standard dies. Using a die line that already exists can cut costs for production as well as save you time. Just make sure to test the neck hanger size on the wine bottle first. Especially pay attention to the neck hole to see if it fits on the bottle and analyze how the neck hanger hangs on the bottle. Be careful not to cover up any important packaging elements like the brand name.

            Download necker dielines here. Adobe Illustrator files.